There is a well known and very old joke about
consultants, indeed it is probably on a wall in Latin somewhere! You know the
one: management consultants steal your watch, tell you the time and then keep
the watch. It would be funny if it wasn’t so true! And it would be even funnier
if public service organisations did not waste so much money keeping it true and
wasting millions of tax payer pounds as a result.
Take this for example which I have extracted (and
anonymised) from a tender published this morning: “We are therefore seeking to
appoint consultants with the appropriate experience and expertise to develop a
detailed action plan to...etc.” The client wants a team of consultants to use
the clients existing “desire to take performance to the next level and
establish xxx as a leader in this field on a national if not international
level”. The tender helpfully outlines all the partners and projects that would
need to be reviewed and mined for their information & ideas so that the
external consultants can create the action plan wanted. The tender helpfully
even goes on to suggest some of the main themes for improvement action
indicating that a good amount of analysis and development work has already been
done.
This type of tender is frighteningly common. I could just
as easily have quoted from another one I saw two days ago seeking help from
external consultants to come and write the future of their district for them.
And there are countless others I have seen in the past: tenders seeking external
consultants to deliver an expensive report based ‘fix’ to them.
But why are these consultancy assignments like these such
a huge waste of money? Here are my reasons:
- A small external consultancy team is most unlikely to
be able to grasp the full complexity of the issues in question. They will only
ever be seeing a few frames in somebody else’s long running movie.
- The very nature of the work to generate a
consultant-owned report and set of recommendations to be delivered to the
organisation is unlikely to nurture the degree of commitment inside the client
organisation (and wider system) required to see the plans through to results
- The process used by most consultants involves talking
to a number of stakeholders in a more or less linear fashion, often more than
once. This approach does not generate the inter linking of all the stakeholders
involved and is much less likely to generate a creative solution to
requirements in question.
- Moreover because the connectivity of the stakeholders
is not fully harnessed (because each one only gets to talk with the consultant
team rather than with each other) the resulting plans are likely to be less
sustainable. An approach which seeks to develop a connected ‘strategic
community of stakeholders’ is much more likely to achieve long term as well as
short term goals in my view.
- By bringing in an external consultant to carry out an
‘expert led’ project ‘to’ (rather than with) the client’s system, the client is
in severe danger of giving out the message to its own staff of “we don’t think
you are competent or trustworthy enough to the job required”. I have never met
a client where this was their intention, but I have met many staff who thought
it was. There is a long term cost to this.
- By not embarking on a more participative and ‘whole
system’ approach, the client is missing out on so many of the insights, energy
and knowledge already held within the staff and stakeholders. Tapping into this
for the sake of meeting the current requirements as well as nurturing a culture
of engagement in the future provides so many more benefits than a sterile
external consultants’ report can provide.
- Finally, the costs of bringing an external consultant
team up to speed, and then paying for them to talk with lots of people and
analyse existing documents are huge. It is far cheaper and more effective,
instead, to get the key people who would need to be involved (including those
who wrote the existing reports) all together in a room for a day or two to have
some good conversations. The resulting energy, creativity, and shared
understanding of the complex detail & ‘big picture’ views of what needs to
be done is far more valuable than any external consultants’ report.
And so I would ask you, if you are a client who is
planning to hire in a team of consultants to write a report for you: could far
more be achieved instead by bringing the key people together in room for a day
or two? Yes, you may still value having an external facilitator to help you
think through the design of such an event and ‘hold the ring’ for you on the
day itself. If the event is designed well, it will also write its own report.
- What do you think?
- Could this be better value for money?