Monday, 26 October 2009

Change alchemy: Posters

I am really very unsure of the glossy posters that sometime spring up around a change programme. They seem to invariably create an air of cynicism. I am thinking here of posters which say things like ‘there is no ‘I’ in team’ etc. Others seem to offer mindless advice such as ‘mind how you go’.

A while ago, I learnt that the best poster campaigns:

  • Are targeted
  • Are positioned shrewdly
  • Give clear information – that is informative!
  • Avoid stating the ‘blindingly obvious’

How are you using – or planning to use – posters to get messages across?

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