Monday, 22 June 2009

Change alchemy: Targeted communication

I have yet to visit an organisation which does not have a ‘communication problem’. If change is underway then these problems are magnified.

With regard to managing change, therefore, it is always a wise thing to do far more education, communication, involvement, engagement and consultation than you really think is necessary. Even then it probably won’t seem to be enough.

It helps to target your consultation, communication and education – different groups of people will have different needs and objectives. With shrewd planning, less can be more.

As a leader, how do you help people to be committed to a change, how can you make sure they understand what is happening, and how can you allow them to shape at least part of the future?

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