I am really very unsure of the glossy posters that sometime spring up around a change programme. They seem to invariably create an air of cynicism. I am thinking here of posters which say things like ‘there is no ‘I’ in team’ etc. Others seem to offer mindless advice such as ‘mind how you go’.
A while ago, I learnt that the best poster campaigns:
- Are targeted
- Are positioned shrewdly
- Give clear information – that is informative!
- Avoid stating the ‘blindingly obvious’
How are you using – or planning to use – posters to get messages across?