Take this for example which I have extracted (and
anonymised) from a tender published this morning: “We are therefore seeking to
appoint consultants with the appropriate experience and expertise to develop a
detailed action plan to...etc.” The client wants a team of consultants to use
the clients existing “desire to take performance to the next level and
establish xxx as a leader in this field on a national if not international
level”. The tender helpfully outlines all the partners and projects that would
need to be reviewed and mined for their information & ideas so that the
external consultants can create the action plan wanted. The tender helpfully
even goes on to suggest some of the main themes for improvement action
indicating that a good amount of analysis and development work has already been
done.
This type of tender is frighteningly common. I could just
as easily have quoted from another one I saw two days ago seeking help from
external consultants to come and write the future of their district for them.
And there are countless others I have seen in the past: tenders seeking external
consultants to deliver an expensive report based ‘fix’ to them.
But why are these consultancy assignments like these such
a huge waste of money? Here are my reasons:
- A small external consultancy team is most unlikely to be able to grasp the full complexity of the issues in question. They will only ever be seeing a few frames in somebody else’s long running movie.
- The very nature of the work to generate a consultant-owned report and set of recommendations to be delivered to the organisation is unlikely to nurture the degree of commitment inside the client organisation (and wider system) required to see the plans through to results
- The process used by most consultants involves talking to a number of stakeholders in a more or less linear fashion, often more than once. This approach does not generate the inter linking of all the stakeholders involved and is much less likely to generate a creative solution to requirements in question.
- Moreover because the connectivity of the stakeholders is not fully harnessed (because each one only gets to talk with the consultant team rather than with each other) the resulting plans are likely to be less sustainable. An approach which seeks to develop a connected ‘strategic community of stakeholders’ is much more likely to achieve long term as well as short term goals in my view.
- By bringing in an external consultant to carry out an ‘expert led’ project ‘to’ (rather than with) the client’s system, the client is in severe danger of giving out the message to its own staff of “we don’t think you are competent or trustworthy enough to the job required”. I have never met a client where this was their intention, but I have met many staff who thought it was. There is a long term cost to this.
- By not embarking on a more participative and ‘whole system’ approach, the client is missing out on so many of the insights, energy and knowledge already held within the staff and stakeholders. Tapping into this for the sake of meeting the current requirements as well as nurturing a culture of engagement in the future provides so many more benefits than a sterile external consultants’ report can provide.
- Finally, the costs of bringing an external consultant team up to speed, and then paying for them to talk with lots of people and analyse existing documents are huge. It is far cheaper and more effective, instead, to get the key people who would need to be involved (including those who wrote the existing reports) all together in a room for a day or two to have some good conversations. The resulting energy, creativity, and shared understanding of the complex detail & ‘big picture’ views of what needs to be done is far more valuable than any external consultants’ report.
- What do you think?
- Could this be better value for money?